Why is it that Italy gets all the cool stuff? Think about it: good cheese, Popes, Vespas, and Videophone TV channels. The Digital Magics Group is creating a videophone call-in program for Rai Uno to allow viewers to show up on TV. The service uses Mycast, a video hosting service that is already popular overseas and features 24-hour video chat rooms and even has a few "programs" created by popular videophone operators.
Italy: Video chat format goes mainstream [ParticipationTV via Unmediated]